Corporate & Product Advertising Manager
CIMB THAI BANK PUBLIC COMPANY LIMITED
jobsDB ref: JTH300003001248969
•Improve CIMB Thai Brand to gain differentiated brand position in market for long term branding and enhance brand awareness to all bank’s target segmentations.
•Plan and execute launch campaign, regular and spot campaigns using various, trendy and effective channels and contents which align with corporate direction and brand strategy.
•Work collaboratively with related functions: Retails Banking Business Unit, Agency and related stakeholders to gain high quality of communications works to achieve campaign’s objective and business KPI.
•Communicate and negotiate with media and creative agencies to ensure successful execution of marketing activity.
•Oversee marketing communications matters to drive media coverage to raise awareness, win reviews, and ensure consistent corporate and product branding and image.
•Provide advice and recommendation on communication strategy, execution and media channel to all business units.
•Ensure all communications are in compliance with CIMB’s and BOT’s policy and regulations
•Oversee and analyze competitors’ movement, activities and market trend.
•Bachelor’s Degree or Higher in related field
•8-10 years working experience in marketing communication or advertising field.
•Work in advertising agency and having banking & finance background is advantage.
•Good at verbal and written English
CIMB Thai Bank Public Company Limited
44 Langsuan Road, Lumpini, Patumwan
Tel. 02 626 7854
Contact person: Ratchadaporn R.
jobsDB will send your application for review directly to CIMB THAI BANK PUBLIC COMPANY LIMITED
About CIMB THAI BANK PUBLIC COMPANY LIMITED
CIMB THAI BANK PUBLIC COMPANY LIMITED (a regional franchise of CIMB Group, headquartered in Kuala Lumpur, which is the second largest local bank of Malaysia and ranked 5th largest bank in ASEAN in terms of total assets with more than 42,000 employees within the group located in 17 countries) has approximately 40,000 employees and 166 branches across the country, providing a variety of financial services to both corporate and individual customers.